Getting found online is something you need to very intentional about.
Don't fear, you need not be an overnight SEO-wonder to still think competitively and help your business stand out online.
'Getting found online' as a small business means making your business easily discoverable by potential customers on the internet. It involves using various digital strategies and platforms so that when people search for products, services, or businesses like yours, they come across your business.
Key Aspects of 'Getting Found Online'
When you are starting out or on a tight budget, these are some easy, low-to-no cost things you can do to help your business stand out online:
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Search Engine Optimisation (SEO): Optimising your website so it appears in search engine results (e.g., Google, Bing) when people search for related terms. This involves using relevant keywords, improving site speed, and providing quality content. We've got you covered with optimised site speed.
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Local SEO: Ensuring your business shows up in local searches (e.g., "plumbers near me"). This includes listing your business on platforms like Google Business Profile, using location-based keywords, and gathering local reviews. We show you how, here.
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Social Media Presence: Engaging on platforms like Facebook, Instagram, LinkedIn, or Twitter, where you can interact with potential customers and build brand awareness. You don't need to be on all of these platform, choose what makes sense for your business.
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Online Directories and Listings: Listing your business on platforms like Yelp, Yellow Pages, and industry-specific directories to increase visibility.
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Email Marketing: Sending newsletters or promotional emails to existing and potential customers to keep your business top of mind.
If all of this sounds foreign, we show you some quick tips in action here.
When your business is more established and more funds are available, you can level up you efforts with:
Online Advertising (PPC): Running paid ads on Google, Facebook, or other platforms to target people searching for specific services or products.
In essence, getting found online helps increase your business's visibility and drives traffic, leads, and sales by making it easier for potential customers to find you when they’re looking for products or services you offer.